Creative Direction • Visual System • Campaign Assets
Led the creative direction and visual design for InMobi’s Ramadan Marketing Guide 2024, focused on the Malaysia consumer market. The campaign translated consumer insights into a clear, visually engaging system to help marketers plan culturally relevant Ramadan campaigns.
The campaign began with the creation of strategic moodboards, crafted to capture the spirit of Ramadan and establish a culturally sensitive visual language. These moodboards set the foundation for the entire campaign, ensuring consistency, relevance, and emotional resonance across all touchpoints.
moodboard
Role & Leadership
Creative Lead / Design Art Director
• Defined the visual direction through moodboards, rooted in Ramadan aesthetics and cultural context.
• Designed a scalable visual system adaptable across formats.
• Worked closely with marketing and content teams to align insights, messaging, and visual hierarchy.
• Ensured consistency across marketing guide visuals, social media creatives, and landing page assets
report design
Objective
To simplify Ramadan consumer insights into a visually structured, easy-to-consume format that supports faster and more informed campaign planning for the Malaysia market.
Approach
• Established a seasonally appropriate visual language using colour, typography, and layout inspired by Ramadan
• Built a clear visual hierarchy to support insight-led storytelling.
• Balanced global brand standards with regional cultural sensitivity.
• Designed with scalability and reusability in mind.
social media
landing page
