Creative Direction • Visual System • Campaign Assets
Led the creative direction and visual design for the InMobi × Glance × AppsFlyer campaign during IPL 2025, crafted for India’s most watched sports season. The campaign brought together three major platforms to showcase mobile engagement insights and drive strategic conversations around fan interaction, performance, and in-app behaviour.
The work began with strategic moodboards developed to capture the energy, excitement, and visual language of the IPL ecosystem — establishing a vibrant, dynamic aesthetic that informed all creative executions.
Cover Options
Moodboard
Role & Leadership
Creative Lead / Design Art Director
• Defined the visual direction through moodboards inspired by IPL energy, fan culture, and platform collaboration
• Designed a scalable visual system for multi-brand campaign execution
• Collaborated with marketing and content teams to shape narrative hierarchy, key visuals, and messaging consistency
• Oversaw delivery of campaign assets across formats including social, event decks, and digital promotional content
Report Design
Objective
To communicate mobile engagement insights and activation opportunities during IPL 2025 in a way that was visually exciting, strategically grounded, and adaptable across platforms.
Approach
• Established a dynamic visual language rooted in IPL vibrancy and fan emotion
• Built a scalable asset system suitable for rapid deployment across channels
• Balanced brand alignment for three collaborating platforms while maintaining design coherence
• Designed assets with activation and performance in mind
Social Media
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