Creative Direction • Visual System • Multi-Format Campaign
or the India Festive Report 2025, I led the creative direction and visual design of a large-scale marketing initiative aimed at decoding how Indian consumers behave during the country’s most important shopping season. Developed in collaboration with InMobi and Glance, the report brought together data, insights, and storytelling to help brands better understand festive-season intent and digital engagement.
The creative journey began with a series of moodboards, built around the emotion, energy, and cultural richness of India’s festive period. These early explorations helped define the tone and visual language that carried through the entire campaign.
Moodboard
Role & Leadership
Creative Lead / Design Art Director
• Set the overall visual direction and design tone inspired by Indian festive culture
• Developed a flexible visual system that could work across multiple formats and touchpoints
• Worked closely with marketing and content teams to shape the narrative, structure insights, and maintain clarity
• Oversaw the execution of campaign assets while ensuring consistency and quality across outputs
Report Design
Objective
To present complex festive-season consumer insights in a way that feels approachable, visually engaging, and easy for marketers to apply while planning campaigns.
Approach
• Created a festival-centric visual language using colour, typography, and layout inspired by seasonal cues
• Designed clear visual hierarchies to help readers quickly absorb key insights
• Built a system that could be reused and adapted across social, digital, and marketing assets
• Maintained alignment with brand guidelines while allowing room for cultural expression
Social Media
Infographic
Landing Page
